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Longtail Marketing / Content Failure

by Dan Ross on December 6, 2011

Has LongTail Content Lost Its Edge? Years ago Chris Anderson wrote a book called The Long Tail: Why the Future of Business is Selling Less of More. Basically it makes the case that it is easier to sell 100 units across 10 products than 1000 units of one product given that people increasingly specialize and [...]

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Retail Sales vs. Previous Levels (Chart)

by Dan Ross on November 21, 2011

Gallup released their 2011 Retail Sales forecast for the holiday shopping season. They project, based on their historical data, “a modest increase in 2011 holiday retail sales, perhaps on the order of 3% to 4%.” Given that the holiday shopping season is about to begin I thought this chart on retail sales from BusinessInsider.com would [...]

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Social Media Infographic: Social Sharing is EXPLODING!

by Dan Ross Social Media

6 out of every 10 phones being sold in the U.S. now are Android or Iphones based on recent mobile industry stats. Each of these phones normally comes with a camera and most of them have video capability as well. Most of these come with mandatory data plans as well. Cell Phone Advances: As recently [...]

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SMB Infographic: Small Business Employment, Compensation & Hours Worked All Up in September 2011

by Dan Ross SMB Advice

via: Small Business Employment, Compensation, Hours Worked All Up in September 2011 [INFOGRAPHIC] To Your Success, Dan Ross

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How Small Businesses Are Using Social Media [INFOGRAPHIC]

by Dan Ross Social Media

Social media gives small businesses a chance to connect with prospective customers and increase their visibility in the community. For many small businesses, this is a rich opportunity, as you can see in the following infographic. From the below infographic we can observe the following: 9% of small business owners said a social media expert [...]

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Best Buy Remodeling Underway – Thoughts On How New Media Content Creation Is Impacting It

by Dan Ross SMB Advice

I am going to test out posting to WordPress via an IPhone and the app they have in the App Store. I would love to post audio clips but only pictures and video uploads are offered at this time via the app. Below is the Frisco, Texas Best Buy store with their construction underway inside. [...]

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SMB Infographic: Mobile Payments – Does Your Business Take Them?

by Dan Ross SMB Advice

The traditional sales process is: 1) Find a customer need / desire 2) Show prospects your solution to that need / desire 3) Take payment Increasingly businesses have the capacity to make sales “on the go” our outside of their normal place of businesses. Cab drivers, chauffeurs, flea markets, consultants, professional event photographers, etc are [...]

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The Growth of Social Media: An Infographic (NOT A FAD!)

by Dan Ross Social Media

Think Social Media Is A Fad? Think again! I came across this amazing infographic yesterday and had to share it with everyone. The social media infographic highlights tons of facts / figures from various social media websites. Services included are: Facebook Twitter YouTube Flickr LinkedIn To Your Success, Dan Ross

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YouTube Tips and Video SEO Tips

by Dan Ross Internet Marketing

Julie Perry was video blogging before the term was invented! Years after finishing up her “TheBoaters.TV” show her videos still get #1 search engine rankings for keywords she was trying to dominate. Julie now works for BLASTmedia, a PR agency, and does presentations throughout the U.S. such as Affiliate Summit and Blog World Expo. Without [...]

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